Update: 15.05.2023
Last week: 18 week 2023 (01.05.2023 - 07.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 274 | -1.8% | 41.2% | 0.3 | 682 585 | -2.2% | 76.5% | 0 | -2.6% |
| MoM | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| YTD | 30 963 | -32.7% | 47.0% | -8 | 14 776 793 | -31.3% | 78.4% | -3.9 | -21.2% |
| MAT | 91 333 | -23.1% | 49.4% | -4.9 | 42 979 240 | -15.5% | 79.7% | -1.1 | -15.5% |
| KAPSIKAM | |||||||||
| WoW | 15 554 | -1.6% | 2.2% | 0.1 | 6 394 565 | -1.1% | 2.4% | 0.1 | -3.8% |
| MoM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| YTD | 314 551 | -21.2% | 2.7% | -0.2 | 126 157 183 | -25.5% | 2.8% | -0.3 | -16.1% |
| MAT | 959 881 | -9.1% | 2.8% | 0 | 382 390 583 | -12.6% | 2.9% | -0.2 | -9.8% |
| MILDRONATE | |||||||||
| WoW | 53 350 | -12.3% | 14.5% | -0.4 | 38 450 283 | -12.1% | 16.2% | 0 | -10.1% |
| MoM | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| YTD | 1 037 804 | -50.2% | 9.8% | -4.3 | 741 307 192 | -36.4% | 11.5% | -2.4 | -28.4% |
| MAT | 3 359 462 | -35.4% | 11.4% | -3 | 2 282 567 805 | -4.6% | 12.9% | 0.3 | -18.4% |
| SULFARGIN | |||||||||
| WoW | 2 442 | -6.3% | 0.7% | 0 | 1 327 317 | -5.7% | 1.1% | 0 | -4.2% |
| MoM | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| YTD | 42 385 | -25.4% | 0.7% | -0.1 | 23 073 364 | -18.8% | 1.1% | 0 | -13.7% |
| MAT | 129 283 | -22.5% | 0.8% | -0.1 | 69 812 552 | -15.6% | 1.1% | -0.1 | -11.8% |
| VIPROSAL | |||||||||
| WoW | 14 876 | -3.5% | 2.1% | 0 | 5 357 891 | -3.6% | 2.0% | 0 | -3.9% |
| MoM | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
| YTD | 272 109 | -46.8% | 2.2% | -1.2 | 100 209 968 | -52.7% | 2.1% | -1.5 | -17.3% |
| MAT | 898 121 | -33.7% | 2.5% | -0.8 | 344 520 357 | -35.0% | 2.5% | -1 | -10.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 30 963 | -32.7% | 47.0% | -8 | 14 776 793 | -31.3% | 78.4% | -3.9 | -21.2% |
| KAPSIKAM | 314 551 | -21.2% | 2.7% | -0.2 | 126 157 183 | -25.5% | 2.8% | -0.3 | -16.1% |
| MILDRONATE | 1 037 804 | -50.2% | 9.8% | -4.3 | 741 307 192 | -36.4% | 11.5% | -2.4 | -28.4% |
| SULFARGIN | 42 385 | -25.4% | 0.7% | -0.1 | 23 073 364 | -18.8% | 1.1% | 0 | -13.7% |
| VIPROSAL | 272 109 | -46.8% | 2.2% | -1.2 | 100 209 968 | -52.7% | 2.1% | -1.5 | -17.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 91 333 | -23.1% | 49.4% | -4.9 | 42 979 240 | -15.5% | 79.7% | -1.1 | -15.5% |
| KAPSIKAM | 959 881 | -9.1% | 2.8% | 0 | 382 390 583 | -12.6% | 2.9% | -0.2 | -9.8% |
| MILDRONATE | 3 359 462 | -35.4% | 11.4% | -3 | 2 282 567 805 | -4.6% | 12.9% | 0.3 | -18.4% |
| SULFARGIN | 129 283 | -22.5% | 0.8% | -0.1 | 69 812 552 | -15.6% | 1.1% | -0.1 | -11.8% |
| VIPROSAL | 898 121 | -33.7% | 2.5% | -0.8 | 344 520 357 | -35.0% | 2.5% | -1 | -10.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 274 | -1.8% | 41.2% | 0.3 | 682 585 | -2.2% | 76.5% | 0 | -2.6% |
| KAPSIKAM | 15 554 | -1.6% | 2.2% | 0.1 | 6 394 565 | -1.1% | 2.4% | 0.1 | -3.8% |
| MILDRONATE | 53 350 | -12.3% | 14.5% | -0.4 | 38 450 283 | -12.1% | 16.2% | 0 | -10.1% |
| SULFARGIN | 2 442 | -6.3% | 0.7% | 0 | 1 327 317 | -5.7% | 1.1% | 0 | -4.2% |
| VIPROSAL | 14 876 | -3.5% | 2.1% | 0 | 5 357 891 | -3.6% | 2.0% | 0 | -3.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| KAPSIKAM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| MILDRONATE | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| SULFARGIN | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| VIPROSAL | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs