BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 274	-1.8%	41.2%	0.3	682 585	-2.2%	76.5%	0	-2.6%
MoM	6 532	-9.8%	43.2%	-1.7	3 394 012	-0.8%	77.2%	0.5	-6.2%
YTD	30 963	-32.7%	47.0%	-8	14 776 793	-31.3%	78.4%	-3.9	-21.2%
MAT	91 333	-23.1%	49.4%	-4.9	42 979 240	-15.5%	79.7%	-1.1	-15.5%
KAPSIKAM
WoW	15 554	-1.6%	2.2%	0.1	6 394 565	-1.1%	2.4%	0.1	-3.8%
MoM	72 404	-9.9%	2.3%	-0.3	29 343 852	-8.9%	2.5%	-0.3	2.6%
YTD	314 551	-21.2%	2.7%	-0.2	126 157 183	-25.5%	2.8%	-0.3	-16.1%
MAT	959 881	-9.1%	2.8%	0	382 390 583	-12.6%	2.9%	-0.2	-9.8%
MILDRONATE
WoW	53 350	-12.3%	14.5%	-0.4	38 450 283	-12.1%	16.2%	0	-10.1%
MoM	275 395	-0.7%	15.1%	1.2	198 155 353	0.0%	16.1%	2	-10.5%
YTD	1 037 804	-50.2%	9.8%	-4.3	741 307 192	-36.4%	11.5%	-2.4	-28.4%
MAT	3 359 462	-35.4%	11.4%	-3	2 282 567 805	-4.6%	12.9%	0.3	-18.4%
SULFARGIN
WoW	2 442	-6.3%	0.7%	0	1 327 317	-5.7%	1.1%	0	-4.2%
MoM	11 809	5.0%	0.8%	0	6 449 409	6.1%	1.2%	0.1	1.2%
YTD	42 385	-25.4%	0.7%	-0.1	23 073 364	-18.8%	1.1%	0	-13.7%
MAT	129 283	-22.5%	0.8%	-0.1	69 812 552	-15.6%	1.1%	-0.1	-11.8%
VIPROSAL
WoW	14 876	-3.5%	2.1%	0	5 357 891	-3.6%	2.0%	0	-3.9%
MoM	68 180	-1.8%	2.1%	-0.1	24 950 404	-2.9%	2.0%	-0.1	2.3%
YTD	272 109	-46.8%	2.2%	-1.2	100 209 968	-52.7%	2.1%	-1.5	-17.3%
MAT	898 121	-33.7%	2.5%	-0.8	344 520 357	-35.0%	2.5%	-1	-10.8%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	30 963	-32.7%	47.0%	-8	14 776 793	-31.3%	78.4%	-3.9	-21.2%
KAPSIKAM	314 551	-21.2%	2.7%	-0.2	126 157 183	-25.5%	2.8%	-0.3	-16.1%
MILDRONATE	1 037 804	-50.2%	9.8%	-4.3	741 307 192	-36.4%	11.5%	-2.4	-28.4%
SULFARGIN	42 385	-25.4%	0.7%	-0.1	23 073 364	-18.8%	1.1%	0	-13.7%
VIPROSAL	272 109	-46.8%	2.2%	-1.2	100 209 968	-52.7%	2.1%	-1.5	-17.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	91 333	-23.1%	49.4%	-4.9	42 979 240	-15.5%	79.7%	-1.1	-15.5%
KAPSIKAM	959 881	-9.1%	2.8%	0	382 390 583	-12.6%	2.9%	-0.2	-9.8%
MILDRONATE	3 359 462	-35.4%	11.4%	-3	2 282 567 805	-4.6%	12.9%	0.3	-18.4%
SULFARGIN	129 283	-22.5%	0.8%	-0.1	69 812 552	-15.6%	1.1%	-0.1	-11.8%
VIPROSAL	898 121	-33.7%	2.5%	-0.8	344 520 357	-35.0%	2.5%	-1	-10.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 274	-1.8%	41.2%	0.3	682 585	-2.2%	76.5%	0	-2.6%
KAPSIKAM	15 554	-1.6%	2.2%	0.1	6 394 565	-1.1%	2.4%	0.1	-3.8%
MILDRONATE	53 350	-12.3%	14.5%	-0.4	38 450 283	-12.1%	16.2%	0	-10.1%
SULFARGIN	2 442	-6.3%	0.7%	0	1 327 317	-5.7%	1.1%	0	-4.2%
VIPROSAL	14 876	-3.5%	2.1%	0	5 357 891	-3.6%	2.0%	0	-3.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 532	-9.8%	43.2%	-1.7	3 394 012	-0.8%	77.2%	0.5	-6.2%
KAPSIKAM	72 404	-9.9%	2.3%	-0.3	29 343 852	-8.9%	2.5%	-0.3	2.6%
MILDRONATE	275 395	-0.7%	15.1%	1.2	198 155 353	0.0%	16.1%	2	-10.5%
SULFARGIN	11 809	5.0%	0.8%	0	6 449 409	6.1%	1.2%	0.1	1.2%
VIPROSAL	68 180	-1.8%	2.1%	-0.1	24 950 404	-2.9%	2.0%	-0.1	2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца